< 講座概要 >
Marketing is about communicating with customers, meeting their needs, and providing the best services. Along a serious of marketing activities, a firm can increase firm value, achieve corporate vision, and accomplish social mission. These marketing activities may be involved with designing a marketing mix of 4Ps （product, price, place, and promotion） and conducting a STP （segmenting, targeting, and positioning） framework to achieve corporate goals. ※日程が変更になる可能性があります。お申込み前にご確認ください。